Full of flavour Whippet food
Deliciously healthy dog food made for your Whippet
Sleek and laid back
Known for their speed, Whippets are affectionate family dogs. They deserve a delicious food that’s complete, balanced and full of wholesome goodness.
Honest food
Happier dogs
Longer lives
Personalised Whippet food
Create a tailored menu of Whippet food that’s full of tasty ingredients for real enjoyment. We’ll take into account your dog’s age, weight, ailments and much more to create the perfect food.
Just add water
Complete & balanced
Naturally tastyHow Pure compares
Naturally nutritious
We finely chop and gently remove the moisture from our ingredients to naturally preserve them and lock in their nutritional goodness.
Honest foodHappier dogsLonger lives
We've delivered over 10 million meals
Trusted by thousands
We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.
Nelly & Polly
She came to us with a whole host of stomach and digestive issues. Within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!
Lloyd, Peta & Lulu