Hypoallergenic dog food
Tailored specifically for your dog, made for longer, happier lives
Only the best for your dog
Made with only the best ingredients, we’ll create a personalised hypoallergenic dog food plan for your dog. Easily avoid any ingredients that may cause a flare-up.
Honest food
Happier dogs
Longer lives
Tasty goodness
We don't use any fillers, weird ingredients or anything even remotely strange, it’s just good, honest food that your dog will love!
Just add water
Complete & balanced
Naturally tasty
Naturally nutritious
We finely chop and gently remove the moisture from our ingredients to naturally preserve them and lock in their nutritional goodness.
Trusted by thousands
We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.
Nelly & Polly
She came to us with a whole host of stomach and digestive issues. Within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!
Lloyd, Peta & Lulu
