Weight management dog food
Perfectly portioned and easy to monitor weight control dog food
Tailored nutrition
Tailored to your dog, we’ll tell you exactly how much to feed each day and even provide a measuring scoop.
Honest food
Happier dogs
Longer lives
Weight control dog food
This deliciously healthy dog food allows your dog to responsibly gain or lose weight by simply increasing or decreasing the amount you feed.
Just add water
Complete & balanced
Naturally tasty
Good gut health
We naturally preserve our ingredients by gently removing the moisture and locking in the goodness, meaning it's softer on the gut and great for healthy weight management.
We've delivered over 10 million meals
Trusted by thousands
We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.
Nelly & Polly
She came to us with a whole host of stomach and digestive issues. Within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!
Lloyd, Peta & Lulu
