High fibre dog food
Delicious, personalised dog food made for healthy anal glands
Great for anal glands
Bursting with mouth-watering ingredients like carrots, apples, garden veg and rice, this high fibre dog food will help your dog express their glands.
Honest food
Happier dogs
Longer lives
Fuller for longer
This complete and balanced dog food is designed to keep your dog feeling fuller for longer with good levels of fibre and healthy ingredients, all while easing digestive upset.
Just add water
Complete & balanced
Naturally tasty
Tailored nutrition
Perfectly personalised, we finely chop and gently remove the moisture from our ingredients to naturally preserve them and lock in their nutritional goodness.
We've delivered over 10 million meals
Trusted by thousands
We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.
Nelly & Polly
She came to us with a whole host of stomach and digestive issues. Within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!
Lloyd, Peta & Lulu
