Healthy foodfor healthy skin
Prepared with only the best ingredients, Pure is the perfect dog food for sensitive skin.
Say bye to bad skin
Itchy, dry skin can be a real pain, but with nutritious, tailored dog food for itchy skin, we’re certain your dog will be saying hello to healthy, hydrated skin in no time.
Honest food
Happier dogs
Longer lives
Settling sensitivities
Omega-3 for the skin and coat
Omega-3 fatty acids keep the skin hydrated, help ease itchiness and promote a glorious, glossy coat.
Absolutely no nasties
Our ingredients are natural, nutritious and simple, with nothing weird or nasty that could irritate the skin further.
Tailored nutrition
If there’s something that doesn’t quite agree with your pup, don’t worry, we’ll tailor our tasty dishes to suit any allergies and intolerances.
Away with allergies
Allergies could very well be at the root of your dog’s itching, scratching and sensitive skin.
If so, tell us all about your dog and we’ll tailor our recipes to suit, eliminating common allergens to prepare the perfect, delicious dog food for skin allergies.
Just add waterComplete & balanced
Naturally tasty
Gloriouslyglossy coats
You want your pup to look as good as they feel, so feed them the best dog food for a healthy, shiny coat. With a blend of omega-3 and vitamin E, our recipes are made to promote luscious locks that’ll have everyone you meet stopping, staring and admiring!
See the differencefrom 6 weeks
Tackling your pup’s itchy, sensitive skin is a process that takes time. But with the right nutrition, you can start getting your pup healthy from the inside, so they can start looking healthy on the outside.
After around 6 weeks of eating natural, wholesome dishes, get ready for:
Healthier skinGlossier coatsA happier pup!We've helpedthousands of dogs
I did some research and started my boxer on Pure, which he has been on for about 2 months now which doesn’t cost me any more than the wet tray food but is much much better quality. His stomach has improved lots and his coat is nicer than it has ever been, it’s soft, smooth and shiny! I would highly recommend.
We have a fussy almost 2-yr old GSD. Researched a ton about the right food for him, found Pure and thought let's give it a try! He bloody loves it - breakfast & dinner are now his favourite part of the day. Thank you for changing our lives, we have struggled so much - his coat and weight is already better!
I am so pleased with this food. Not only does my dog love to eat it, her stomach tolerates it really well. She gets bouts of colitis and this food has improved it dramatically. So glad we gave it a go.
Rosie has been on Pure Food for 6 weeks now & OMG what a difference! You have given our 12 year old American Bulldog a whole new lease of life, her energy levels have raised & you can tell she is feeling better in herself. Her coat is so shiny her fur is really soft, looks like puppy fur again.
My dog has always had a sensitive stomach but since switching to Pure it has gotten so much better! I started a subscription initially due to the multiple good reviews for dogs with similar issues. Overall recommend Pure and will be transitioning my second (less fussy) dog once his current food runs low.
This food has been fantastic for my Sprocker Ruger. He was diagnosed with pancreatitis. He has been on Pure Pet Food for a while and his stools have firmed up and no longer contain blood. He is now back to his cheeky self which I am very thankful for as it was a horrible time.
My dog is in love with pure food I've never seen him lick the bowl clean everytime like he dose with pure dog food. His fur-skin and health have improved so much in a short space of time with eating pure food. I've highly recommended to other dog owners -that's how impressed I am.
They have now been on the food for two months and I have nothing but positive comments... Such a great idea to add water afterwards to reduce packaging and transport weight, best of both worlds for us as it is convenient plus the dogs get enough moisture, as one of ours is a very thirsty pup!
Since swapping food my dogs coat has become less greasy. The nutrition is excellent and I like that there’s variety in flavours to the food without causing stomach issues. Her stool is brilliant. Cannot fault the food. The pricing is slightly more expensive than some store providers but for the best nutrition it is certainly worth it.