Small breed dog food
Tailored specifically for your dog, Pure is made for longer, happier lives
Deliciously healthy
Complete & balanced, we don’t sacrifice on taste. Show your small breed dog just how loved they are with tasty, wholesome, healthy dog food.
Honest food
Happier dogs
Longer lives
Wholesome tailored nutrition
The perfect dog food for small breeds, Pure is personalised specifically for your dog. We don't use any fillers, weird ingredients or anything even remotely strange, it’s just good, honest food that your dog will love!
Just add water
Complete & balanced
Naturally tasty
Naturally nutritious
We finely chop and gently remove the moisture from our ingredients to naturally preserve them and lock in their nutritional goodness.
Honest foodHappier dogsLonger lives
We've delivered over 10 million meals
Trusted by thousands
We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.
Nelly & Polly
She came to us with a whole host of stomach and digestive issues. Within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!
Lloyd, Peta & Lulu
