Natural German Shepherd food
Deliciously healthy dog food made for your German Shepherd
Loyal and confident
One of the most recognisable breeds, German Shepherds are muscular and high energy. They deserve a delicious food that’s complete, balanced and healthy.
Honest food
Happier dogs
Longer lives
Tailored German Shepherd food
We’ll create a personalised menu of German Shepherd food that’s tailored to your dog’s age, weight, ailment and much more.
Just add water
Complete & balanced
Naturally tastyHow Pure compares
Naturally nutritious
We finely chop and gently remove the moisture from our ingredients to naturally preserve them and lock in their nutritional goodness.
Honest foodHappier dogsLonger lives
We've delivered over 10 million meals
Trusted by thousands
We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.
Nelly & Polly
She came to us with a whole host of stomach and digestive issues. Within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!
Lloyd, Peta & Lulu