Supportingsenior dogs
Give your older dog that extra bit of love and support with the best senior dog food.
Lifelong happiness
For health, for happiness and more time spent by your side, Pure is natural dog food for older dogs to enjoy for a lifetime.
Naturally tasty
Complete & balanced
Just add water
Made forolder dogs
Keeping the joints supple
Joint-supporting glucosamine, chondroitin and omega-3 help ease the aches and pains of old age.
Supporting the immune system
Superfoods and powerful antioxidants support immunity to help keep your senior pooch full of life.
Gentle on sensitive tums
Simple, natural ingredients and added prebiotics help promote your older dog’s digestive health.
Tailored nutrition
Enjoy tailored nutrition, expertly created for your four-legged senior citizen.
With any of the weight changes or health issues that may sadly come with old age, we'll adapt and tailor your dishes to suit, helping keep your elderly dog happy and thriving.
Here for life
Nutritionally trained and always on hand for a chat about your dog’s health, nutrition and more, our Customer Service team will be here throughout your senior dog’s entire life.
We've helpedthousands of dogs
Since swapping food my dogs coat has become less greasy. The nutrition is excellent and I like that there’s variety in flavours to the food without causing stomach issues. Her stool is brilliant. Cannot fault the food. The pricing is slightly more expensive than some store providers but for the best nutrition it is certainly worth it.
My dog is in love with pure food I've never seen him lick the bowl clean everytime like he dose with pure dog food. His fur-skin and health have improved so much in a short space of time with eating pure food. I've highly recommended to other dog owners -that's how impressed I am.
We have a fussy almost 2-yr old GSD. Researched a ton about the right food for him, found Pure and thought let's give it a try! He bloody loves it - breakfast & dinner are now his favourite part of the day. Thank you for changing our lives, we have struggled so much - his coat and weight is already better!
Rosie has been on Pure Food for 6 weeks now & OMG what a difference! You have given our 12 year old American Bulldog a whole new lease of life, her energy levels have raised & you can tell she is feeling better in herself. Her coat is so shiny her fur is really soft, looks like puppy fur again.
My dog has always had a sensitive stomach but since switching to Pure it has gotten so much better! I started a subscription initially due to the multiple good reviews for dogs with similar issues. Overall recommend Pure and will be transitioning my second (less fussy) dog once his current food runs low.
I did some research and started my boxer on Pure, which he has been on for about 2 months now which doesn’t cost me any more than the wet tray food but is much much better quality. His stomach has improved lots and his coat is nicer than it has ever been, it’s soft, smooth and shiny! I would highly recommend.
I am so pleased with this food. Not only does my dog love to eat it, her stomach tolerates it really well. She gets bouts of colitis and this food has improved it dramatically. So glad we gave it a go.
This food has been fantastic for my Sprocker Ruger. He was diagnosed with pancreatitis. He has been on Pure Pet Food for a while and his stools have firmed up and no longer contain blood. He is now back to his cheeky self which I am very thankful for as it was a horrible time.
They have now been on the food for two months and I have nothing but positive comments... Such a great idea to add water afterwards to reduce packaging and transport weight, best of both worlds for us as it is convenient plus the dogs get enough moisture, as one of ours is a very thirsty pup!