Super tasty Labrador food
Tailored healthy dog food made for your Labrador
Good natured and loyal
Labradors are the world’s favourite dog breed, probably due to their patient, affectionate and playful personality. Which is why they deserve a super tasty and healthy dog food.
Honest food
Happier dogs
Longer lives
Nutrition tailored to your Labrador
We take into account your Labrador’s age, weight, ailments and much more to create the perfect personalised menu including the very best food for your Labrador.
Just add water
Complete & balanced
Naturally tastyHow Pure compares
Just add water
We finely chop and gently remove the moisture from our ingredients to naturally preserve them and lock in their nutritional goodness. You just add water, making it great for any size of dog.
Honest foodHappier dogsLonger lives
We've delivered over 10 million meals
Trusted by thousands
We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.
Nelly & Polly
She came to us with a whole host of stomach and digestive issues. Within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!
Lloyd, Peta & Lulu