Wholesome urinary dog food
Just add water to create a delicious, tailored meal for your dog
Complete, balanced & totally healthy
Encourage your dog to take in more fluids with this delicious dog food that you add water to. Perfect for urinary health.
Honest food
Happier dogs
Longer lives
The delicious food your dog deserves
Packed full of tasty ingredients, your dog will love the blend of healthy food and mouth-watering flavour.
Just add water
Complete & balanced
Naturally tasty
Tailored for urinary care
Enjoy tailored nutrition, simply fill out our quick questionnaire and we’ll create the perfect menu for your dog.
We've delivered over 10 million meals
Trusted by thousands
We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.
Nelly & Polly
She came to us with a whole host of stomach and digestive issues. Within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!
Lloyd, Peta & Lulu
