Pet's lives we'vechanged for the better
Investing in your pet's diet can have a transformational impact on their health and happiness.
My dog is in love with pure food I've never seen him lick the bowl clean everytime like he dose with pure dog food. His fur-skin and health have improved so much in a short space of time with eating pure food. I've highly recommended to other dog owners -that's how impressed I am.
I am so pleased with this food. Not only does my dog love to eat it, her stomach tolerates it really well. She gets bouts of colitis and this food has improved it dramatically. So glad we gave it a go.
I did some research and started my boxer on Pure, which he has been on for about 2 months now which doesn’t cost me any more than the wet tray food but is much much better quality. His stomach has improved lots and his coat is nicer than it has ever been, it’s soft, smooth and shiny! I would highly recommend.
This food has been fantastic for my Sprocker Ruger. He was diagnosed with pancreatitis. He has been on Pure Pet Food for a while and his stools have firmed up and no longer contain blood. He is now back to his cheeky self which I am very thankful for as it was a horrible time.
We have a fussy almost 2-yr old GSD. Researched a ton about the right food for him, found Pure and thought let's give it a try! He bloody loves it - breakfast & dinner are now his favourite part of the day. Thank you for changing our lives, we have struggled so much - his coat and weight is already better!
Since swapping food my dogs coat has become less greasy. The nutrition is excellent and I like that there’s variety in flavours to the food without causing stomach issues. Her stool is brilliant. Cannot fault the food. The pricing is slightly more expensive than some store providers but for the best nutrition it is certainly worth it.
Rosie has been on Pure Food for 6 weeks now & OMG what a difference! You have given our 12 year old American Bulldog a whole new lease of life, her energy levels have raised & you can tell she is feeling better in herself. Her coat is so shiny her fur is really soft, looks like puppy fur again.
They have now been on the food for two months and I have nothing but positive comments... Such a great idea to add water afterwards to reduce packaging and transport weight, best of both worlds for us as it is convenient plus the dogs get enough moisture, as one of ours is a very thirsty pup!
My dog has always had a sensitive stomach but since switching to Pure it has gotten so much better! I started a subscription initially due to the multiple good reviews for dogs with similar issues. Overall recommend Pure and will be transitioning my second (less fussy) dog once his current food runs low.
Lulu is nowa different dog
We rescued Lulu from the Pro Dogs Direct charity, who were great. She came to us with a whole host of stomach and digestive issues. They were so bad that euthanasia was discussed twice by our vets.
We tried tablets, gels, and prescription kibble diets, and by this point, we were at our wits end. We found Pure after seeing a review online, within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!
Backed by vetsFormulated by nutritionists
Nutrition is the foundation for our pets' well-being, feeding natural diets with simple ingredients ensures optimal health. We are what we eat so it shouldn't be different for our pets.
Dr Andrew Miller MRCVS
When owners are asked what makes a healthy pet food, they often mention ingredients. But what is often not considered is how the food is processed, and this is possibly the most significant factor when choosing a dog food.
Dr Brendan Clark MRCVS
Meet Nelly & Polly
I rescued Nelly two years ago. She came to me with alopecia; she would itch so much that she had scabs and whiteheads covering her whole body.
I couldn't even stroke her, which was heart-breaking.
We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.
We've helped1000's of dogs
My Maltese was becoming a fussy eater. The ad for Pure popped up on Instagram and I placed an order. I’m so glad I did, I had to contact them for further adv...
Was a tad sceptical at first that any dog will love this food, even the fussy ones as I have an extremely fussy dog! We tried the starter pack and Echo actu...
Brilliant I was debating to try yet another food as my chi is very fussy, so glad I did. I have only had him a few months and he was originally on cheap horr...
My dog is a very fussy eater and she loved loved loved this food straight away! Now she sits and happily waits for her food to be prepared. This food even sm...
Diesel's much healthier
This is Diesel. For the first two years, he was a happy and healthy pup, it wasn't until just after his 2nd birthday that he started to develop skin, stomach and bladder problems.
We switched to Pure as it's nutritious and doesn't have any of the nasty stuff in it. We've realised by investing in Diesel's health we can give him a healthy, happy life.
We've delivered
meals and changed the lives of thousands of pets for the better