we’ll suggest a recipe for your dog’s specific needs.

Scratching, licking, hair loss: the typical symptoms of sensitive skin are distressing for your dog to experience - and for you to witness. These days, practitioners are increasingly aware of the link between diet, allergies and skin complaints. This includes the potential triggering and aggravating effects highly-processed grains, fillers and preservation techniques used in many dog foods. Pure gives you an alternative - with no harsh cooking processes and definitely no nasties. We’ve helped many dogs with sensitive skin already - so let’s make your dog our next success story.
Only the highest quality ingredients, lovingly prepared at our very own UK food facility in Yorkshire. No grains, meat derivatives or any other nasties!
Our gently preserved recipes have a 12 month shelf life, allowing you to conveniently provide the goodness of raw and home prepared food in an instant.
Developed alongside expert nutritionists and veterinarians, we’re praised by owners and loved by pets.
Never tested on animals. Just humans!
We start with only the freshest, human grade ingredients, packed with natural vitamins, minerals and amino acids.
By gently preserving our ingredients through dehydration and freeze drying at low temperature and pressure, our unique process allows us to retain all the goodness of fresh food.
You simply add water, stir, then allow just 2 - 3 minutes for our ingredients to rehydrate.
All that’s left to do is serve, providing your pet with a warm, nutritious and delicious meal.