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Use our handy feeding calculator to work out exactly how much Pure to feed your pet per day.

Scoops of Pure: 1 scoop = 30g Pure food
Scoops of Water: 1 scoop = 60ml warm tap water

After adding the recommended scoops of food and water, stir well and allow 2-3 minutes for Pure to rehydrate.

After the required 2-3 minutes feel free to leave the food for longer to create a drier consistency, or add more water for a wetter consistency to suit your pet's preference. We suggest splitting the above amount into two daily meals.

Our feeding guides are usually very accurate, but across different breeds and activity levels you may find you need to feed a little less or a little more. If after feeding Pure you feel your pet needs to lose or gain a little weight, this can be achieved by adjusting the amount fed by up to 1/2 a scoop at a time. Allow 2-3 weeks to monitor any weight changes, before adjusting the daily feeding amount again if necessary. If you change your pet's daily feeding amount we advise adding one to one and a half level scoops of water for every full level scoop of food served.

We do hope your pet happily transitions to their healthy new dehydrated diet. However if you have any questions or queries whatsoever or want advice on feeding our mixer recipes please feel free to get in touch and a member of the team will be delighted to help. Alternatively please see our FAQ page for answers to common questions regarding the transition to Pure, tips for picky pets and much more.