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Weight Loss In Dogs

Weight Loss In Dogs

If your dog is overweight, a controlled steady weight loss will be beneficial to return them safely to a healthy weight. If you suddenly discover your dog losing weight, particularly if in conjunction with other symptoms or that continues despite the dog eating well, this could mean an underlying medical condition that requires treatment or management is present. This is also true if you have taken action to try putting weight on a dog yet they are still losing more. A dog losing weight but eating a good diet is a definite concern. A loss of more than 10% of the dog’s body weight is concerning and should result in a vet visit to identify if there is a medical issue. If a dog cannot properly digest and utilise the nutrients in their food, either because of a health condition or because the food is poor quality, they are malnourished.

Signs and symptoms of weight loss in dogs

If you weigh your dog regularly, the first sign of weight loss is likely to come from the scales.

If your dog is not weighed at frequent intervals, the first thing that you notice may be the physical signs of weight loss, with the dog losing their fat layer, over time hipbones and ribs becoming visible.

Dogs that are malnourished for some time may have dull, brittle coats and have dry, flaky skin making them prone to dandruff. Some dogs may shed hair and can end up with bald patches.

Vomiting and/or diarrhoea can be a sign of an underlying illness or other problem.

Loss of appetite can be a sign that the dog is unwell, or that they dislike the food on offer.

Lethargy can become evident, as the dog is losing weight and does not have the energy to move and play as they would when at a healthy weight and feeling well.

They may be slow moving, reluctant to go for a walk or become tired and not want to continue after a short distance.

Depression can be a sign of feeling unwell, either from an underlying problem or from having insufficient energy to behave normally.

What causes weight loss in dogs?

There is a wide range of things that can cause a dog to lose weight. The most basic of these is that the dog is not absorbing enough calories from their food to meet their energy requirements. This could be because the food that the dog is offered does not contain the right nutrients for them, or they do not like the taste of it. Some dogs are also quite fussy in what they will like to eat and can be very selective.

Intestinal parasites can divert nutrients from the dog to utilise themselves. Some worms can be present in huge numbers and severely reduce the amount of nutrition left for the dog’s body to use. Large infestations, particularly of parasites that burrow into the gastrointestinal lining, can leave behind damage that will affect the dog’s digestive capability.

A number of medical conditions can cause weight loss, because either they make the dog feel unwell and not want to eat, or because they interfere with the way the body processes and uses the food they eat. These conditions include pancreatitis, gastroenteritis, colitis, cancer, long-standing kidney disease or advanced heart disease. In the case of the last two on the list, weight loss comes after the disease has been present for some time.

Dental pain can be an issue, particularly in dogs fed dry food as attempting to crunch hard kibble with sore gums or abscesses could be extremely painful.

Dogs with sensitive stomachs or those with intolerances and allergies to ingredients in their food can have persistent gastrointestinal problems. Vomiting or diarrhoea, particularly if frequent, means that a lot of the nutritional value of food is wasted as it passes through or is ejected too quickly for the dog to benefit fully.

Other gastric conditions such as Inflammatory Bowel Disease or Irritable Bowel Syndrome can also both lead to dogs having an inability to digest food effectively as damage to the intestinal wall decreases the number of calories they can absorb.

Weight loss combined with vomiting and diarrhoea could indicate that there is a blockage in the gastrointestinal tract, such as a foreign object that has been swallowed.

Ageing can bring on conditions that will result in an old dog losing weight. Weight loss combined with increased drinking and increased appetite could be a sign of diabetes.

Weight loss in dogs treatment

Sudden unexplained or persistent weight loss or weight loss associated with symptoms of persistent vomiting, diarrhoea or abdominal pain should trigger a visit to your vet. They can identify any underlying causes and prescribe medication or management of the condition if required.

Once satisfied that there is no medical issue, or the condition has been brought under control, it is time to turn your attention to how to put weight on a dog. When selecting dog food for weight gain, choose one that is highly digestible and full of good quality ingredients. Low grade bulking agents will not help an underweight dog to put on an ounce. High-quality food for active dogs can be a great option. Look for high protein to help your dog build healthy muscle as they gain weight. Perfect weight gainer for dogs options in the Pure range are Duck Delight and Chicken Delicious.

Try feeding small meals throughout the day. If you would normally feed twice a day, split your dog’s meals into four. This can help increase the amount they eat, without overloading in one meal and making themselves sick. To encourage a fussy eater you can add something extra tempting to their bowl like one of our tasty meat toppings.

Make sure that exercise is taken into account, to help your dog gain weight as muscle and not fat. Start gently so that your dog is not burning all their calories in exercise, but up the intensity slowly as your dog gets closer to their ideal condition.

Success stories

Have a look at the Success Stories part of our website to see the stories of other dogs that needed to gain some weight, and how they have fared since making the switch to Pure.

More success stories for both those needing to gain a few pounds or shed the ounces can be found on the Weight Management success stories page.

Success Stories...

 
My dogs love it...they're not the fussy ones though...I am!

My dogs love it...they're not the fussy ones though...I am!

After going through Pure's transitionary period and following the tips online Liz has managed to help her fussy dogs, Berry the Lurcher and Henry Springer, to start eating again. "My dogs love it....they're not the fussy ones though...I am!!"  - Liz

 
She has been on Pure Pet Food for about three weeks now and I am amazed at the change in her!

She has been on Pure Pet Food for about three weeks now and I am amazed at the change in her!

I am almost afraid to say this but Millie - my 12 year old Beagle - has suffered from a yeast infection on her skin for years. She is continually scratching and looking quite uncomfortable. She has been on Pure Pet Food for about three weeks now and I am...

 
He hasn’t licked a bowl clean in weeks!

He hasn’t licked a bowl clean in weeks!

“This is Alfie. He’s 6 months now and been fed a raw diet. We’ve struggled to switch him to anything else since he went off raw Nutriment. Started him on Pure yesterday and he loves it. Hasn’t licked a bowl clean in weeks! Every time I’m in the kitchen he’s...

 
Alfie had very loose poop, now its normal within 2 days!

Alfie had very loose poop, now its normal within 2 days!

"Just had to let you know that our boys have been on Pure for 2 days proper now, not only do they love it, but Alfie had very loose poop, now its normal within 2 days! Absolutely brilliant. Thank you and keep up the good work" Anne Read more about...

 
This food has literally been our dogs saviour

This food has literally been our dogs saviour

I just wanted to let you know this food has literally been our dogs saviour as she has been so poorly over last week with pancreatitis and neurological problems. Your Turkey Terrific made up almost like soup is all she will eat. We’re now very happy to say is making...

 
Chase loves it and his tummy is already better!

Chase loves it and his tummy is already better!

Just gave Chase his 2nd bowl of Pure, he loves it and his tummy is already better! Thankyou so muchAngie and Chase Read more about sensitive stomachs in dogs here Starter Packs we recommended for stomach sensitivities ...

 
I started my dog Mabel on Pure this week and she is absolutely loving it!

I started my dog Mabel on Pure this week and she is absolutely loving it!

I just wanted to let you know that I started my dog Mabel on Pure this week and she is absolutely loving it! She actually turned down her beloved chew stick to eat it this morning! She usually never gives up that chew for anything! So just wanted to say...

 
The only food my very fussy Cavapoo will eat

The only food my very fussy Cavapoo will eat

The only food my very fussy Cavapoo will eat. We have finally been able to get some weight on her after being told by our vets she is underweight. Excellent customer service and delivery too. Would highly recommend this food to anyone wanting to feed their dog or cat a...

 
Tasha can be fussy when it comes to her food

Tasha can be fussy when it comes to her food

Tasha can be fussy when it comes to her food, but as soon as I put this down, she ate the lot! Ordered more and we definitely recommend. Deborah & Tasha Read more about fussy dogs here Starter Packs we recommended for fussy dogs ...

 
My 15 year old Border Terrier was slowly starving himself, he wouldn’t eat anything

My 15 year old Border Terrier was slowly starving himself, he wouldn’t eat anything

“My 15 year old Border Terrier was slowly starving himself, he wouldn’t eat anything. I thought I would give Pure a go as a last resort and he loves it! I have to start him off by hand feeding but once he gets going he wolfs it down” Annette &...

 
I tried my extremely fussy cat on the surf and turf and he absolutely loved it!

I tried my extremely fussy cat on the surf and turf and he absolutely loved it!

“Hi, I just wanted to tell you I received my sample packs today, tried my extremely fussy cat on the surf and turf and he absolutely loved it, he could barely wait for me to rehydrate it and was trying to eat it dry! He's rarely quite so excited about...

 
I can't believe how much my great Dane loves this stuff!!

I can't believe how much my great Dane loves this stuff!!

“I can't believe how much my great Dane loves this stuff!! When I pick up the box she nudges me like crazy! Does not do this with any other food ❤️” Read more about fussy dogs here Starter Packs we recommended for fussy dogs ...

 
Oh my GOODNESS! What on earth is going on!

Oh my GOODNESS! What on earth is going on!

“Oh my GOODNESS! What on earth is going on! My 13-year-old dog who has literally been force fed is now guzzling down his meal and has been returning to his empty bowl every 3 minutes for the last hour!!! I wouldn’t normally message to praise a new company this much,...

 
Wow, I’m impressed. Just tried Mandy with the chicken dinner for fussy eaters

Wow, I’m impressed. Just tried Mandy with the chicken dinner for fussy eaters

Wow, I’m impressed. Just tried Mandy with the chicken dinner for fussy eaters. This is a dog who, since we adopted her, had refused to eat any type of dog food or even put her face in a dish! She waited impatiently for it to rehydrate then she just wolfed...

 
Alfie absolutely loves it & no digestion issue either...win win!”

Alfie absolutely loves it & no digestion issue either...win win!”

“My dog (Alfie) was not taking to the grain free foods I was trialling him on.  Now pretty much all the way through his first Pure box, he absolutely loves it & no digestion issue either...win win!” Nicky and Alfie Read more about stomach sensitivities in dogs here Starter Packs...

 
All round satisfaction!

All round satisfaction!

Great customer service, always able to help and answer questions. I was unsure about switching to this food - my 1 year old loves it! Bit too early to say if it helps with anal gland problems. Deliveries are next day and communication is really good. It is a bit...

 
I spent years looking for a food that suited their digestive issues

I spent years looking for a food that suited their digestive issues

“My two adult cats and new kitten are thriving on Pure. I spent years looking for a food that suited their digestive issues. The adult cats have eaten Pure twice a day every day for coming up to a year now, which is unheard of for any of the other...

 
Your food has been fantastic, not only does she love it, it hasn’t upset her stomach

Your food has been fantastic, not only does she love it, it hasn’t upset her stomach

“Boo is 1 & CoCo is 12 weeks and I have to say we have had lots of problems with Boo and CoCo's stomach. Your food has been fantastic, not only does she love it, it hasn’t upset her stomach and if you don’t mind me saying, she doesn’t fart now...

 
It has been great for his digestion and overall health

It has been great for his digestion and overall health

“Excellent food and a fast-international delivery. I have fed Pure to Max for a year now and he really likes it. It has been great for his digestion and overall health” Richard and Max from Hungary Read more about sensitive stomachs in dogs here Starter Packs we recommended for stomach...

 
Three Siamese Cats Approve of Pure

Three Siamese Cats Approve of Pure

Our Siamese cats have now been eating both versions of Pure for several months. They like it! With a history of refusal once the novelty has passed, these guys have amazed us by not turning their noses up, despite the fact that there are only two varieties available. We have...

 
No more problems of dermatitis or allergies since she switched to Pure

No more problems of dermatitis or allergies since she switched to Pure

Simply perfect, my little frenchie has no more problems of dermatitis or allergies since she switched to Pure. Her digestion and poop are also perfect! Thanks Pure. Silvia and Fiona Read more about sensitive stomachs in dogs here Starter Packs we recommended for stomach and skin sensitivities ...

 
I honestly cannot recommend this enough ...

I honestly cannot recommend this enough ...

“Been trying my 3 on this for a few days and so far empty bowls and no loose poop. What I like best is I can feed them all the same. Maggie is only a puppy so don’t need to worry about them eating her food and her eating theirs”...

 
My Mitzi loves Pure even though she has been a little fussy with other pet foods in the past.

My Mitzi loves Pure even though she has been a little fussy with other pet foods in the past.

"My dog Mitzi loves Pure even though she has been a little fussy with other pet foods in the past. What is so good is that it contains only the finest ingredients, and it’s so easy to prepare!" Sandy and Mitzi Read more about fussy dogs here Starter Packs we...

 
Had my 2 terriers on this now for 7 week's and they’re thriving

Had my 2 terriers on this now for 7 week's and they’re thriving

“Had my 2 terriers on this now for 7 week's and they’re thriving......they are both so full of energy and my underweight jrt has finally put weight on and eating everyday, something she's not previously done.....we're very happy” Dionne, Billie and Charlie Read more about weight management in dogs here...

 
He has now been having Pure for two months and his stools are absolutely normal

He has now been having Pure for two months and his stools are absolutely normal

We adopted 10 year old Bertie in June from a local rescue centre. I struggled for several weeks to find a food that would pass through his system without causing loose motions. He has now been having Pure for two months and his stools are absolutely normal. This is not...

 
After 2 months of refused meals and itching skin I’ve finally found something that works for us

After 2 months of refused meals and itching skin I’ve finally found something that works for us

“After 2 months of refused meals and itching skin I’ve finally found something that works for us. It’s only been a week, but everything is going great. Thank you for a great food and Betty said thanks too!” Sheryl & Betty Read more about itchy skin in dogs here Starter...

 
Fussy Dog Success Story

Fussy Dog Success Story

“We have two Miniature Dachshunds. Our first, Daisy, was a very fussy eater and would often turn her nose up at food. I did a lot of research and discovered raw feeding, something I hadn't been aware of before. Also during my research I discovered that the ingredients of pretty...

 
Oscar struggles to put weight on & being a working dog it’s important he stays in good shape

Oscar struggles to put weight on & being a working dog it’s important he stays in good shape

We just wanted to say how delighted we are with the food, we’ve been on it for 3 weeks now & we scoff every single meal, Oscar struggles to put weight on & being a working dog it’s important he stays in good shape, he’s gained 0.5 of a kilo...

 
Bertie has been enjoying Pure and and it has completely cleared his very very sensitive tummy issues

Bertie has been enjoying Pure and and it has completely cleared his very very sensitive tummy issues

Bertie has been enjoying Pure and and it has completely cleared his very very sensitive tummy issues that prevented him from gaining weight. When we added Flossie to our fur family Pure was the obvious choice. Both dogs lick their bowls clean and are full of vitality. Only the best...

 
This product is a god send

This product is a god send

“This stuff is amazing. I buy the Vegi Plus mixer and add it to my four dogs raw meat. My German shepherd puppy is thriving now, before Pure we were really struggling to get him to eat and then keep his food down. He’s been on Pure for just over...

 
My 2 year old GSP has chronic pancreatitis and just wasn't responding to vet low fat kibble and Purina EN wet food

My 2 year old GSP has chronic pancreatitis and just wasn't responding to vet low fat kibble and Purina EN wet food

“My 2 year old GSP has chronic pancreatitis and just wasn't responding to vet low fat kibble and Purina EN wet food, she was still being sick and not wanting to eat. Some days were very worrying for my husband and me. I came across Pure and decided to gradually...

 
Dash is a very fussy dog but never turns his nose up at his Pure food

Dash is a very fussy dog but never turns his nose up at his Pure food

“This dog food is excellent. Dash is a very fussy dog but never turns his nose up at his Pure food. I buy different flavours so he doesn't get bored and he has no anal gland problems like my last Bedlington and no skin problems which is common with his...

 
I have tried countless types of foods, raw, fresh home cooked and others he would eat for a few weeks and then not eat

I have tried countless types of foods, raw, fresh home cooked and others he would eat for a few weeks and then not eat

"I have tried countless types of foods, raw, fresh home cooked and others he would eat for a few weeks and then not eat it, I came across this, I was hesitant at first as it’s quite expensive but I bought a box of chicken dinner and at first he...

 
This is Daisy and she is 14 and a half year old GSP

This is Daisy and she is 14 and a half year old GSP

She has quite a few issues, one of which is Pancreatitis and Pure totally suits her needs.  Here is a ‘happy customer’ photo for your wall, which must be smothered by now!” Rachel & Daisy Read more about pancreatitis in dogs here Starter Packs we recommended for Pancreatitis …

 
Buddy has been having ongoing stomach problems for about four months

Buddy has been having ongoing stomach problems for about four months

"I am writing to let you know about Buddy our lovely 21 month old Sheltie. Buddy has been having ongoing stomach problems for about four months. He has had severe diarrhea and bouts of sickness, he was also very lethargic around the house which was very unusual. He had no...

 
Would highly recommend this food, it has transformed my Cavachon's life literally

Would highly recommend this food, it has transformed my Cavachon's life literally

“Would highly recommend this food, it has transformed my Cavachon's life literally. I had actually ran out of grain free high quality kibble to feed her as she had tried them all and refused to eat them. I saw this and tried the starter pack and needless to say I...

 
We have no more nasty niffs from Eli anymore!

We have no more nasty niffs from Eli anymore!

"We have no more nasty niffs from Eli anymore, it took us five years to find a food that suit him. He’s only little but he could sure clear a room with his nasty niffs!  Thank you Pure!" Tina & Eli Read more about sensitive stomachs in dogs here Starter...

 
I have an extremely fussy dog!

I have an extremely fussy dog!

"Was a tad skeptical at first that any dog will love this food, even the fussy ones as I have an extremely fussy dog! We tried the starter pack and Echo actually gets excited about Pure, never seen that in his 2yrs!  Great food and we now have it on...

 
We have suffered along with our Frankie boy (Cavalier King Charles) for 18 months now

We have suffered along with our Frankie boy (Cavalier King Charles) for 18 months now

“We have suffered along with our Frankie boy (Cavalier King Charles) for 18 months now, racking up the vet bills & countless variations of food. He started with biting his feet & then over a few months period started a full on body scratch attack, drawing blood if left unattended,...

 
Honestly, the best dog food I have ever bought!

Honestly, the best dog food I have ever bought!

"Honestly, the best dog food I have ever bought! I have a 3-year-old French Bulldog who has struggled with skin allergies, pancreatitis and diarrhoea for the last year. I've tried almost every 'sensitive/hypoallergenic etc' food for her and nothing has cleared it up, until now! She's been on Pure Pet...

 
Great food which has worked wonders for my dog’s sensitive tummies

Great food which has worked wonders for my dog’s sensitive tummies

“Great food which has worked wonders for my dog’s sensitive tummies. Service is always fast & excellent & the response to any queries is always quick, friendly & extremely informative. I can’t recommend the company & their products highly enough!” Kate, Alby the Cairn Terrier and Junior the Jack Russell...

 
He’s 2 and has NEVER eaten a bowl of dog food since I’ve had him. It’s a hit!

He’s 2 and has NEVER eaten a bowl of dog food since I’ve had him. It’s a hit!

“Just had our starter pack and Ollie was jumping at the box when I opened it! Made him a scoop and he devoured it 💙He’s 2 and has NEVER eaten a bowl of dog food since I’ve had him. It’s a hit 👍🏻👍🏻👍🏻” Helen & Ollie Read more about fussy...

 
Anya loves Pure & no more upset tummies!

Anya loves Pure & no more upset tummies!

"Our second order with you and there will be many more. The senior Turkey has been amazing for our border collie Anya. She loves it and no upset tummy. Well done!" Linda & Anya Read more about sensitive stomachs in dogs here Starter Packs we recommended for stomach sensitivities ......

 
Hadley's Sensitive Skin Success Story

Hadley's Sensitive Skin Success Story

“Just wanted you to see what your food has done for my boy Hadley in a few short months! Just the end of his tail needs to grow now! THANK YOU! He couldn’t absorb nutrients from cooked food and was becoming very ill! This food saved his life!” Tracy &...

 
Charlie's Tear Stain Success Story

Charlie's Tear Stain Success Story

“Charlie has been on Pure for about 4 weeks and his tear stains and mouth stains have almost gone! He was on raw food before but this food has helped and he loves it one photo is before and one now.” Barbara and Charlie Read more about tear stains in...

 
A wonderful company and wonderful food

A wonderful company and wonderful food

“A wonderful company and wonderful food. Just recently started our 6 month pup on the starter pack and so far it's been very good. Our girl Rosie was a rescue with really runny stools, it’s still early days but we're already seeing an improvement. It’s quite pricey but compared to...

 
Ozzie the Shih Tzu has suffered for years

Ozzie the Shih Tzu has suffered for years

Our dogs love it! Ozzie the Shih Tzu has suffered for years with itchy ears and ear infections.
 
I am really happy with the food. Susy is no longer obese

I am really happy with the food. Susy is no longer obese

Susy is no longer obese, she lost 10 % of her body weight, her gut is healthy, she has been colitis free since she started with the food

 

 
“Martha my little ShihTzu loves this xx. No more runny poos!!”

“Martha my little ShihTzu loves this xx. No more runny poos!!”

“Martha my little ShihTzu loves this xx. No more runny poos!!”
 
I tried my two Siamese boys on your Pure cat food and they both absolutely loved it!

I tried my two Siamese boys on your Pure cat food and they both absolutely loved it!

"I tried my two Siamese boys on your Pure cat food and they both absolutely loved it! One of them is particularly fussy and it's a bit hit and miss with him, but he licked the bowl clean. I'm not a fan of feeding cats too much kibble and I've...

 
Pure has been a life saver

Pure has been a life saver

Leni has gained weight nicely after refusing most top-quality brands of dog food. He refused them because they caused bad digestive problems and diarrhoea
 
I have a fussy cat with a very bad skin condition

I have a fussy cat with a very bad skin condition

“I have a fussy cat with a very bad skin condition, as in, he pulls his fur out for no reason in big chunks. The only thing that seemed to help after various food eliminations was steroids. My little old man is a rescue and is thirteen years old and...

 
My 2 dogs have really sensitive tummies and I have tried a variety of different foods

My 2 dogs have really sensitive tummies and I have tried a variety of different foods

“My 2 dogs have really sensitive tummies and I have tried a variety of different foods, this is the first one that has suited them and they love it, which is an added bonus plus it has saved me a fortune on prescription diets that still didn’t suit them completely....

 
Bella has several food intolerances and itchy skin

Bella has several food intolerances and itchy skin

“Bella has several food intolerances and itchy skin. She began to refuse her raw diet- so we found Pure and all is well in the world again!  Thank you!” Andrew and Bella Read more about itchy skin in dogs here Starter Packs we recommended for skin sensitivities ...

 
"This is Kasha relaxing after his Pure supper!

"This is Kasha relaxing after his Pure supper!

"This is Kasha relaxing after his Pure supper!  Kasha loves his grub but much of it doesn’t love him and up until finding Pure it’s been impossible to find a food he’ll eat more than a couple of times, that doesn’t upset his digestion. (His brother Maurice is big fan...

 
I've been struggling to find a food she will eat as she can no longer chew kibble and doesn't like wet food much

I've been struggling to find a food she will eat as she can no longer chew kibble and doesn't like wet food much

Trixie has masticatory muscle myositis which affects her jaw muscles. I've been struggling to find a food she will eat as she can no longer chew kibble and doesn't like wet food much.

Starter Packs we recommended for fussy dogs ...

 
I have the fussiest Cockerpoo

I have the fussiest Cockerpoo

I have the fussiest Cockerpoo as far as eating goes and I have tried and wasted so many types of food
 
My two Westies are raw fed but it’s a hassle when we go on holiday

My two Westies are raw fed but it’s a hassle when we go on holiday

Very pleased and Pure Pet Food will now be our food for holidays and will also be handy to have a pack at home when I forget to defrost the raw food.

 

 
Scarlet's Pure Success Story

Scarlet's Pure Success Story

This is Scarlet, from a pup she has suffered badly from allergies, making her skin, ears and feet raw which also caused her to loose a lot of her hair.
We started her on Pure and the results were literally amazing...
 
My Havana Kasha and his Siamese brother Maurice had different food issues

My Havana Kasha and his Siamese brother Maurice had different food issues

My Havana Kasha and his Siamese brother Maurice had different food issues, Kasha with IBS and Maurice with throwing his food straight back up
 
This is Misty, who is one of the most fussy eaters around!

This is Misty, who is one of the most fussy eaters around!

She also has allergies to quite a few ingredients too. After trying many foods and finding nothing that works or anything she was willing to eat, we decided to take a chance and try Pure
 
Here is Emma who was diagnosed with pancreatitis last year

Here is Emma who was diagnosed with pancreatitis last year

Since starting her on Pure Pet Food she has stabilised and her levels for the pancreatitis have been normal for over 6 months
 
Excellent products and great service

Excellent products and great service

Excellent products and great service - highly recommended. My dog loves the freeze dried food and it’s good for her tummy
 
I chose Pure because I wanted to lose weight

I chose Pure because I wanted to lose weight

I chose pure because I wanted to lose weight and I’ve lost over 2kg without compromising on quality.
 
I have battled to feed Frazer and Beau as both was rejecting all kibble based food even the grain free types

I have battled to feed Frazer and Beau as both was rejecting all kibble based food even the grain free types

Over the years I have battled to feed Frazer and Beau as both was rejecting all kibble based food even the grain free types. We tried raw as I had read so much about the nutritional benefits but was refusing to eat that as well.

 
I have to admit I was a little dubious about Pure at first ...

I have to admit I was a little dubious about Pure at first ...

“I have to admit I was a little dubious about Pure at first, but I can’t believe how good it is!

 
I have a very fussy Ragdoll cat that will only eat dried food

I have a very fussy Ragdoll cat that will only eat dried food

"I have a very fussy Ragdoll cat that will only eat dried food. This is fabulous for him as it's freeze dried raw food.
 
I chose Pure as it has all the goodness of a raw diet but with all the ease of a dry food diet

I chose Pure as it has all the goodness of a raw diet but with all the ease of a dry food diet

I chose Pure as it has all the goodness of a raw diet but with all the ease of a dry food diet
 
This is Coops, before going onto Pure Pet food she had terrible stomach and skin problems

This is Coops, before going onto Pure Pet food she had terrible stomach and skin problems

This is Coops, before going onto Pure Pet food she had terrible stomach and skin problems, now no itching and her stools are solid now
 
Oscar has various medical issues - colitis, chronic gastroenteritis, gut issues, and awful anal gland problems

Oscar has various medical issues - colitis, chronic gastroenteritis, gut issues, and awful anal gland problems

"My gorgeous boy Oscar has various medical issues - colitis, chronic gastroenteritis, gut issues, and awful anal gland problems. It was an absolute nightmare finding a food that didn’t exacerbate his issues…

 
THIS IS THE FACE OF ONE VERY HAPPY FUSSY CAT AFTER DEVOURING YOUR WHISKER LICKIN CHICKEN!

THIS IS THE FACE OF ONE VERY HAPPY FUSSY CAT AFTER DEVOURING YOUR WHISKER LICKIN CHICKEN!

This is the face of one very happy fussy cat after devouring your whisker lickin chicken! Starter Packs we recommended for fussy cats ...

 
WE ARE DELIGHTED TO HEAR STITCH THE FUSSY FRENCHIE HAS FOUND A FOOD HE LOVES

WE ARE DELIGHTED TO HEAR STITCH THE FUSSY FRENCHIE HAS FOUND A FOOD HE LOVES

“I will be ordering Pure Pet Food from now on Stitch is a really fussy eater normally, but soon as he tried Pure Pet Food today he's literally going crazy for it following me in the kitchen and crying by his food bowl for more I truly recommend Pure Pet...

 
“I HAVE AN 18 MONTH OLD CAVALIER KING CHARLES WHO HAS SERIOUS FOOD/EATING ISSUES"

“I HAVE AN 18 MONTH OLD CAVALIER KING CHARLES WHO HAS SERIOUS FOOD/EATING ISSUES"

“I have an 18 month old Cavalier King Charles who has serious food/eating issues. He has a very sensitive digestive system and although the problem that caused him to pass frank blood whilst opening his bowels was resolved a few months ago, his fear of eating still remained. I have...

 
“SO GLAD I FOUND THIS FOOD VIA A REVIEW ON A BLOG. MY DACHSHUND TED HAS BEEN SUFFERING FROM SKIN PROBLEMS FOR A WHILE"

“SO GLAD I FOUND THIS FOOD VIA A REVIEW ON A BLOG. MY DACHSHUND TED HAS BEEN SUFFERING FROM SKIN PROBLEMS FOR A WHILE"

“So glad I found this food via a review on a blog. My dachshund ted has been suffering from skin problems for a while. He had two lots of antibiotics from the vets which wasn't helping so I decided to try some tweaks to his diet. Well he loves this...

 
"BELLA DECIDED SHE WAS NOT GOING TO EAT ANYTHING ELSE!"

"BELLA DECIDED SHE WAS NOT GOING TO EAT ANYTHING ELSE!"

"I tried your food a few months ago and although my dog loved it I took her off it as it was more convenient for her to be on the same food as our new puppy. I put her on a natural dry and wet mix which is what she's...

 
"BERTIE HAS HAD A SENSITIVE TUMMY SINCE WE FIRST HAD HIM. I TRIED FEEDING HIM FRESH INGREDIENTS, AS WELL AS 'GOOD QUALITY' KIBBLE"

"BERTIE HAS HAD A SENSITIVE TUMMY SINCE WE FIRST HAD HIM. I TRIED FEEDING HIM FRESH INGREDIENTS, AS WELL AS 'GOOD QUALITY' KIBBLE"

“Bertie has had a sensitive tummy since we first had him. I tried feeding him fresh ingredients, as well as 'good quality' kibble. Searching for an alternative food, I read reviews on Pure and ordered 2 trial packs. Immediately, Bertie's issues have resolved and he adores both the Chicken Delicious...

 
"COOKIE MY CAVALIER KING CHARLES IS A RESCUE DOG TRIED LOTS OF FOODS DUE TO AN UNKNOWN INTOLERANCE INCLUDING A VERY EXPENSIVE VET PRESCRIPTION"

"COOKIE MY CAVALIER KING CHARLES IS A RESCUE DOG TRIED LOTS OF FOODS DUE TO AN UNKNOWN INTOLERANCE INCLUDING A VERY EXPENSIVE VET PRESCRIPTION"

“Hello huge thank you to your amazing dog food. Cookie my cavalier King Charles is a rescue dog tried lots of foods due to an unknown intolerance including a very expensive vet prescription. It and they didn't work they caused tear stains, colitis, weight loss, poor coat condition and excessive...

 
"HELLO, SENDING A MESSAGE TO THANK PURE PET FOOD MASSIVELY!! OUR LITTLE JACK RUSSELL LOLA, WHO IS NOW 18 MONTHS OLD WOULD NOT EAT ANYTHING"

"HELLO, SENDING A MESSAGE TO THANK PURE PET FOOD MASSIVELY!! OUR LITTLE JACK RUSSELL LOLA, WHO IS NOW 18 MONTHS OLD WOULD NOT EAT ANYTHING"

"Hello, Sending a message to thank pure pet food massively!! Our little jack Russell Lola, who is now 18 months old would not eat anything, being the most fussy dog I know, we tried everything. We were nearly pulling our hair out in fact! Then pets at home recommend your...

 
IT'S THE BEST FOOD ON THE MARKET

IT'S THE BEST FOOD ON THE MARKET

“Read the reviews and my first thought this sounds good, my very fussy 6 year old Shih Tzu turns his nose up to most things, so I thought I would try it. Well it was totally amazing to watch him waiting for it to soak....he just can't wait to eat...

 
"I LOVE THAT THE FOOD IS HEALTHY AND HUMAN GRADE, BUT MOSTLY I LOVE HOW EASY IT IS TO PREPARE."

"I LOVE THAT THE FOOD IS HEALTHY AND HUMAN GRADE, BUT MOSTLY I LOVE HOW EASY IT IS TO PREPARE."

My family always fed our dogs a homemade diet growing up and as a result I feel they lived long, happy, and healthy lives. I decided to carry on offering a natural diet when I got a dog of my own last year. When I lived at home, my dad prepared all...

 
"I'VE TRIED RALPH ON SO MANY DIFFERENT TYPES OF FOOD AS HE HAS A REALLY SENSITIVE DIGESTION"

"I'VE TRIED RALPH ON SO MANY DIFFERENT TYPES OF FOOD AS HE HAS A REALLY SENSITIVE DIGESTION"

“Ralph loves his turkey terrific and today he's trying duck... I know he doesn't look happy but he is! Thanks for making such a great product. I've tried Ralph on so many different types of food as he has a really sensitive digestion and this is perfect and made him...

 
"ITS BEEN A GOD SEND DURING HER PREGNANCY AND I'M SUPER EXCITED TO WEAN HER LITTLE PUPPIES ONTO IT"

"ITS BEEN A GOD SEND DURING HER PREGNANCY AND I'M SUPER EXCITED TO WEAN HER LITTLE PUPPIES ONTO IT"

"Bonnie loves her pure food and enjoyed mealtimes. Its been a god send during her pregnancy and i'm super excited to wean her little puppies onto it"Bonnie and Aimee Starter Packs we recommended for pregnancy ...

 
WEANING OUR NEW PUPPY AND OTHER ADULT DOGS ON TO THIS

WEANING OUR NEW PUPPY AND OTHER ADULT DOGS ON TO THIS

Weaning our new puppy and other adult dogs on to this, and to my amazement the puppy was trying to climb the cupboard whist it was thickening and other 2 were very impressed, going to feed this alternative days as I feed raw. This will be fab when out in...

 
IT IS EASY TO TRAVEL WITH OUR DOGS AND THEY ARE HAPPY WITH THE FOOD

IT IS EASY TO TRAVEL WITH OUR DOGS AND THEY ARE HAPPY WITH THE FOOD

“Our 2 dogs have enjoyed raw diets, since they were puppies. My husband and I love traveling - be it an extended holiday or brief weekend escape - and love bringing our dogs with us. Since the dogs are on raw diets, it was next to impossible to travel with...

 
“OUR 2 MINIATURE SCHNAUZERS WHO ARE VERY FUSSY EATERS LOVE IT !!

“OUR 2 MINIATURE SCHNAUZERS WHO ARE VERY FUSSY EATERS LOVE IT !!

“Our 2 Miniature Schnauzers who are very fussy eaters love it !! That's all that matters!” Ivo Read more about fussy dogs here Starter Packs we recommended for fussy dogs ...

 
THEY HAVE ONLY EATEN PURE AND LEFT THEIR OLD BRAND

THEY HAVE ONLY EATEN PURE AND LEFT THEIR OLD BRAND

So far so good. Literally only just received the food today. Gave my 2 dogs their first taster mixed in with some kibble... they couldn't wait to eat it and cleared their bowls (unheard of). 2nd meal of the day, they have only eaten Pure and left their old brand.....

 
MY MINIATURE SCHNAUZER HAS ALWAYS BEEN A VERY PICKY EATER

MY MINIATURE SCHNAUZER HAS ALWAYS BEEN A VERY PICKY EATER

My miniature schnauzer has always been a very picky eater and has never really enjoyed his food. I tried Pure without too much expectation. I have never seen him so excited about food, he loves it! Read more about fussy dogs here Starter Packs we recommended for fussy dogs ......

 
OUR DOG IS 14 YEARS OLD AND WE WERE HAVING TROUBLE FINDING A FOOD THAT DIDN'T CAUSE HER TO BE SICK

OUR DOG IS 14 YEARS OLD AND WE WERE HAVING TROUBLE FINDING A FOOD THAT DIDN'T CAUSE HER TO BE SICK

"Our dog is 14 years old and we were having trouble finding a food that didn't cause her to be sick (which was happening a lot). My husband heard of Pure pet foods and we decided to give it a go. It is amazing food, she isn't sick at all...

 
ONE OF MY 3 YEAR OLD SHIH TZU'S BUZBY HAS ALWAYS HAD TUMMY TROUBLES SINCE WE GOT HIM OVER A YEAR AGO

ONE OF MY 3 YEAR OLD SHIH TZU'S BUZBY HAS ALWAYS HAD TUMMY TROUBLES SINCE WE GOT HIM OVER A YEAR AGO

One of my 3 year old Shih Tzu's Buzby has always had tummy troubles since we got him over a year ago, he was on wet food then, which I wasn't happy with, tried kibble for a very short time & then on to Homemade, even then we always seemed...

 
BOTH DOGS LOVE IT

BOTH DOGS LOVE IT

So far so good. Have two very different dogs, both rescue but one was an emaciated setter with a very sensitive stomach. They both love it. Just ordered my 2nd batch. No sensitive stomach issues which is one of the reasons for my trial order. This food has a pleasant...

 
FUSSY CAT TASTE TEST PASSED!

FUSSY CAT TASTE TEST PASSED!

“Here's Tiger tucking into her Pure, normally picky, she can’t get enough of this!”   Pat and Tiger Starter Packs we recommended for fussy cats ...

 
MY CAT OZZY HAS BOTH IBD AND KIDNEY DISEASE

MY CAT OZZY HAS BOTH IBD AND KIDNEY DISEASE

“Great customer service. Even better cat food. My cat Ozzy has both IBD and kidney disease. His tummy has been so much better on the Pure food. He's looking much healthier too. Will be sticking with this food.”   Tash and Ozzy  Starter Packs we recommended for IBD ...

 
"JACKSON IS 19 WEEKS OLD. HE'S ALWAYS HAD SMELLY WIND, RUNNY POOS AND ITCHY SKIN"

"JACKSON IS 19 WEEKS OLD. HE'S ALWAYS HAD SMELLY WIND, RUNNY POOS AND ITCHY SKIN"

“Jackson is 19 weeks old. He's always had smelly wind, runny poos and itchy skin. We were about to test him for all-sorts which would have involved me chasing after him with a poop tube to collect samples. I decided to change his food over to Pure immediately in a...

 
"MY BILLY LOVES HIS PURE DOG FOOD, HE HAS NEVER BEEN THAT ENTHUSIASTIC FOR FOOD BUT HE LOVES PURE"

"MY BILLY LOVES HIS PURE DOG FOOD, HE HAS NEVER BEEN THAT ENTHUSIASTIC FOR FOOD BUT HE LOVES PURE"

"My Billy loves his Pure dog food, he has never been that enthusiastic for food but he loves Pure and makes sure there isn't a scrap left in the bowl! He has gained muscle and his fur grows very quick on it. Very happy with Pure!" Rebecca and Billy Read...

 
"MY FRENCH BULLDOG PIERRE IS 3 YEARS OLD. WE HAVE HAD PIERRE FROM A PUPPY AND HE HAS ALWAYS HAD AN ISSUE WITH BRINGING UP HIS FOOD AFTER EATING IT"

"MY FRENCH BULLDOG PIERRE IS 3 YEARS OLD. WE HAVE HAD PIERRE FROM A PUPPY AND HE HAS ALWAYS HAD AN ISSUE WITH BRINGING UP HIS FOOD AFTER EATING IT"

“My French bulldog Pierre is 3 years old. We have had Pierre from a puppy and he has always had an issue with bringing up his food after eating it. Even when he wasn't running around. We tried everything.....changing food, making sure he only ate in the evening. Nothing worked....

 
"PURE HAS DONE WONDERS FOR JAX'S IBS"

"PURE HAS DONE WONDERS FOR JAX'S IBS"

“My dog loves this food and it has done wonders for his IBS”   Read more about IBS/IBD in dogs here Starter Packs we recommended for IBS ...

 
"SKYE HAS BEEN ON PURE A FEW WEEKS AND NO ITCHINESS AND I HAVE NOTICED FUR HAS GROWN BACK ON THE BACK OF HER EAR TIPS!!"

"SKYE HAS BEEN ON PURE A FEW WEEKS AND NO ITCHINESS AND I HAVE NOTICED FUR HAS GROWN BACK ON THE BACK OF HER EAR TIPS!!"

"Skye is absolutely loving Pure, and the Meaty Sweeties, she has been on this a few weeks and no itchiness and I have noticed fur has grown back on the back of her ear tips!! Although I just thought they were normal. What can I say we are more than...

 
"THANK YOU PURE FOR MAKING ME AND MY DOG VERY HAPPY"

"THANK YOU PURE FOR MAKING ME AND MY DOG VERY HAPPY"

“My 9 year old spaniel loves this dehydrated raw dog food and so does her owner! So much easier to use than the fresh raw food she has been on for the last two years. At the moment am mixing the two half and half and she has had no...

 
"THE BEST THING I'VE EVER BOUGHT!"

"THE BEST THING I'VE EVER BOUGHT!"

“We got Oscar as a pup and although well loved he just wasn't doing as well as his litter mates. He was underweight, super sniffly, tired quickly and had barely any teeth not to mention the toilet troubles! After a lot of research I came across Pure and can honestly...

 
"THE BIGGEST DIFFERENCE I HAVE NOTICED IS THAT SHE NO LONGER GETS THE UGLY RED TEAR STAINS IN HER EYES AND AROUND HER MOUTH WHICH WERE REALLY BAD"

"THE BIGGEST DIFFERENCE I HAVE NOTICED IS THAT SHE NO LONGER GETS THE UGLY RED TEAR STAINS IN HER EYES AND AROUND HER MOUTH WHICH WERE REALLY BAD"

“I thought I would write to let you know how much my little Bichonpoo loves Pure so much. Not only has it helped Bronte's little hotspots which the breed is prone to but the biggest difference I have noticed is that she no longer gets the ugly red tear stains...